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Custom Donations and Double the Donation are thrilled to announce a new technical integration partnership. Through this unification, Custom Donation users can grow their gift matching revenue with 360MatchPro by Double the Donation, the leading provider of matching gift solutions to nonprofits and educational institutions.

Alongside Custom Donations donation tools, 360MatchPro automates the gift matching process and drives matching submissions to completion. The joint solution will help nonprofits take advantage of the $4-7 billion in matching gifts that go unclaimed each year.

“360MatchPro is an impressive gift matching tool that greatly simplifies the process,” said Michael Smith, Founder and CEO of Custom Donations. “Through their extensive gift matching research, Double the Donation is able to connect donors to their matching gift programs and help them to complete matching requests. At Custom Donations, we pride ourselves in creating easy software systems to increase revenue, and we are so excited to give our clients the opportunity to use the best gift matching software on the market.”

360MatchPro identifies gift matching opportunities directly from the donation form. Then, using automated outreach, it educates donors and provides them with easy methods to submit a matching gift request. This results in substantially higher matching gift revenue without unnecessary work for the organization or donor.

“Custom Donations provides impressive fundraising tools for their clients, and we are very happy to add gift matching to their list of features,” said Adam Weinger, President of Double the Donation. “Through our automated software system, organizations can expect to magnify gift matching revenue without chasing down matching gift requests. This will certainly help organizations take advantage of the billions of dollars in matching gifts that are missed out on every year.”

This integration is seamless and simple, and it can help close the donor awareness gap that causes organizations to miss out on matching gift contributions.





About Custom Donations: Build customized forms that embed directly and securely into your website so that you can accept directed giving, recurring gifts, allow donors to cover your fees and launch new forms with ease. This platform turns giving into a seamless, branded experience so that you can welcome ongoing donations with a swift and secure giving system that is completely tailored to the needs of your organization. This can all come from within your own website, so that you can retain donors without third party interference. To learn more, visit: https://www.customdonations.com/

About Double the Donation: Automate your matching gift fundraising with the industry-leading solution from Double the Donation. The 360MatchPro platform provides nonprofits with tools to identify match-eligible donors, drive matches to completion, and gain actionable insights. 360MatchPro integrates directly into donation forms, CRMs, social fundraising software, and other nonprofit technology solutions to capture employment information and follow up appropriately with donors about matching gifts. To learn more visit https://360matchpro.com/demo-request/