$68 trillion to be inherited by Millennials; 35% of your Millennial Alums own Crypto!
March 22, 2023
According to a recent study written by Deloitte's Monitor Institute, Preparing for the Future of Philanthropy, $68 trillion will be inherited by Millennials over the next 25 years and they will be the new force in philanthropy. Couple that with Fidelity Charitable’s study on Cryptocurrency and Philanthropy35% of your Alumni Millennials have a Crypto Portfolio today. Our question to University Advancement Executives is this: why do only 5% of universities currently accept Cryptocurrency Donations?
Here's what we’re hearing “on the street”:
Reason 1: Crypto is a fad.
The reality is quite the opposite. Did you know the global crypto market cap has grown from 829 billion to 1.23 trillion since Jan 1, 2023. In the United States alone, crypto has grown a staggering 120 billion in value since Jan 1st of this year.
Both traditional and digital banking Institutions are larger than a single firm or exchange - as evidenced by the graph below, digital has rebounded quite well compared to its traditional counterparts during this time of Central Bank interest rate manipulations to slow down the US economy:
Reason 2. I don't know anything about Crypto and don't want to.
That's great! With our Crypto offering you don't need to; we manage it for you. In fact, it works just like how you work with your credit card vendors today. QuickGift Crypto payments is a managed wallet offering, so you don’t have to be in the Crypto business. Once a donor gifts Crypto, we instantly settle in USD and ACH into your bank account within a few days.
Reason 3. I don't see many donors asking if we take it.
That's because you currently don't take Crypto as a payment option in your main online donation page. We see this with many Clients not only with Crypto but with many other modern payment methods such as Venmo, Google Pay, Apple Pay and expect to see it upon our launch of CashApp soon. If you don't turn on new payment methods and advertise that you've done so, no one will make payments to those methods. Make sense?
BRG's QuickGift is an online donation solution for the next generation that delivers customizable and fully branded giving forms that embed directly in your website in minutes.
